When you know what sells, you do everything you can to ensure that your products look their best. Shoddy product photography is one of the biggest sales killers and can leave your business drowning in competition.
When you take a selfie, you know precisely what angle works for you and what tweaks to make afterwards to make you look your best, right? Well, businesses do the same.
That is not news – businesses have been shooting photography with fake foods for decades, and photoshop exists to touch up blemishes for some companies. If you’re wondering what photography editing techniques get used by businesses, here are the top five:
1. Lighting Changes
Lighting is fundamental to photography because it creates the mood and sets the visual vibe. Adding post-production lighting effects can add certain qualities to your photograph that cannot be achieved naturally.
Certain temperatures of light are a vital factor in creating a successful image. Lighting determines brightness, tone, and mood.
2. Cropping Or Resizing
Cropping an image is popular amongst businesses because it can drastically improve work. For decades, photographers have needed cropping skills to enable them to remove distractions from their images, and enhance the overall composition of the photograph.
Cropping and resizing allow images to be used for a variety of functions, such as web banners, social media feeds and to stay on top of new tech trends in E-commerce.
3. Background Removal
Removing backgrounds is a vital editing technique used by almost all eCommerce businesses. Using a background remover online allows businesses to focus on the subject of the image and nothing more.
Background removal is one of the most frequently used photo editing techniques in post-processing procedures. It eliminates unnecessary or unwanted items and objects from the photograph and makes them more attractive to consumers.
4. Blemish Removal
Blemish removal is a touchy subject these days – because who gets to decide what is a flaw and what is a mark of beauty?
Luckily, this point is aimed more at product photography. Your product photography needs to be on an almost divine level. Even the most unique character marks can appear as blemishes in a product photo, so companies remove those blemishes before they get loaded onto websites.
The last common editing technique used by businesses is altering an image so it can be used in other ways. Product images frequently get converted into transparent PNG background files, which means that they can then be added into presentations without that white block background appearing that we all hate.
Altering photos is almost always a prerequisite for website photography because it enhances the visual impact of the photography.
If you need a few refresher courses in editing software and tools, several websites offer them – some of them are even free. Stay on top of changes in photography technology, and ensure that you are kept in the loop for when new programs come out. Every change or upgrade will likely make your life and job that much easier.