If your business is struggling or you’re just looking to make some improvements in order to see growth, one of the easiest places to place your focus is customer service. Customer satisfaction is one of the main driving factors behind a successful company, so keeping your clients happy should be your number one.
Here are five simple strategies that you can investigate to improve your customer service, increase customer satisfaction, gain loyalty and make your profit margin explode.
Gather Customer Feedback
How do you give the people what they want? Simple: by finding out what they want. You can’t make improvements until you know where you’re lacking, and gathering customer feedback is one of the easiest ways to figure that out.
You could use a website like Sitejabber to see genuine customer reviews of your company, or you could use some more traditional methods such as sending email questionnaires, holding interviews, using in-app surveys, or putting up suggestion boxes at your place of business.
Upgrade Your Delivery Services
In an era of instant gratification, there’s nothing worse than a delayed package delivery. When customers shop online, they want their items almost as quickly as they would have gotten them in a physical store – working with a courier company that gets you as close to that as possible is key.
Seek out a more reliable courier service, California, or whichever area you’re based in, that offers next-day delivery and quick, reliable and affordable services for all customers.
Provide Self-Service Options
Self-service provides immense value for customers looking for a quick fix or an answer to a simple question. Most clients don’t want to sit on hold to a call centre for an hour for an issue that could simply be solved with a few clicks of a button.
In this case, make sure your business website is optimised for self-service. A helpful FAQ page, a chatbot and customer support forums are some good ways to provide instant information and assistance to your clients who prefer to figure things out for themselves.
Reward Your Loyal Customers
One of the easiest ways to provide value to your customers and inspire loyalty at the same time is with customer loyalty benefits. You can look online to find loads of ideas for customer loyalty programmes or gifts to offer clients.
From rewards cards and special clubs to promotional gifts and birthday month vouchers – there are countless (affordable) ways to get your customers hooked.
Just Be Nice
Finally, the simplest and most affordable customer service tactic out there is to simply treat your customers well. Quick and friendly service is something that every consumer appreciates, and when you go above and beyond to be helpful and kind, best believe that your clients will talk about it.
Word of mouth is a powerful marketing strategy, so giving your customers something to smile (and talk) about will not only get you in their good books, but spread the word about what a great company you are too.