SaaS - 10 Tips for Launching a SaaS Platform | Digital Engine Land
May 6, 2022

It has never been easier to launch a SaaS platform. In the past, it was only possible for companies and individuals with significant funding to create their own software or buy an off-the-shelf solution. 

Now, thanks to cloud computing and the rise of Software as a Service (SaaS), anyone can have their own custom software without having to spend any money upfront on hardware or licenses.

All you need is a computer with internet access, which most people already have in this day and age. 

SaaS Product

The question is: what are some tips for launching your very first SaaS platform? This article will answer just that by discussing ten tips that could help you get started right away!

Figure Out Who Your Target Audience Is

First things first: research who your target audience is and what needs they have that are not currently being met by other software solutions. This will help you determine what features your platform should have and how to market it to the right people.

Some ways to gather insights into your target audience are surveys, online research, and customer and client interviews. 

Once you have a good idea of who your target audience is, you can start designing your platform with their needs in mind. This will help you attract more users and make your platform more successful.

Find Your Own Niche

Find a niche market that is underserved or has specific needs that can be met by your SaaS platform. This will make it easier to stand out in a crowded marketplace and attract paying customers.

Start by looking at what needs your target audience has that are not currently being met by other software solutions. This will help you determine what features your platform should have and how to market it to the right people.

You can also filter niches based on the size of the market, the demographics of the target audience, or the type of business you are targeting.

Keep Your Pricing Model Simple

All of the best local SEO marketing companies will tell you – don’t overcomplicate things. Keep your pricing model simple and easy to understand. The last thing you want is for potential customers to be confused about how much your platform costs or what they’re actually getting for their money.

One way to keep your pricing model simple is to offer a single pricing plan that is affordable for most people. You can also make it easy for customers to understand what they’re getting by stating the price prominently on your website or marketing materials.

Another way to make your pricing model simple is to make it easy for potential customers to sign up. This means providing a short and easy sign-up form with all the required fields and no hidden fees or charges.

Offer A Free Trial

Offer a free trial period so that potential customers can test-drive your software before committing to a paid subscription. This is a great way to build trust and show potential customers that your platform is worth the investment.

Make sure your platform is easy to use and navigate

Make sure your platform is easy to use and navigate, even for people who are not tech-savvy. The goal is to make your software as user-friendly as possible so that people will actually want to use it.

One way to make sure your platform is easy to use and navigate is to test it out yourself. Use it yourself and see if you find it easy to use. If you find that it’s not easy to use, then you need to make some changes. 

Another way to make sure your platform is easy to use is by asking other people for their feedback.

Get feedback from friends, family members, and colleagues to see what they think about your platform. If they find it difficult to use, then you need to make some changes. 

Finally, you can also use online tools like UserTesting.com to get feedback from actual users about how easy your platform is to use.

Offer excellent customer support

Offer excellent customer support in case people run into any issues while using your platform. This will help build trust and ensure that people keep coming back to your software.

There are a few ways to offer excellent customer support for your SaaS platform. One way is to provide a helpful and informative customer support website section that includes articles, tutorials, and FAQs.

You can also offer customer support via email or phone, and make sure you have a team of knowledgeable and friendly support staff who are available to help customers resolve any issues they may have. 

Finally, you can also offer live chat support so customers can get help in real-time.

Constantly update and improve your software

One of the most important tips for launching a successful SaaS platform is to constantly update and improve your software based on feedback from users. This will show that you’re committed to making your platform the best it can be, which will attract more customers over time.

On the technical side of things, definitely listen to your developers, and stick to your update schedule.

Promote your platform

Promote your platform through online and offline channels. Make sure people know that your software exists and why it’s the best solution for their needs.

Some examples of things you can do to promote your SaaS platform include creating a website, writing blog posts, creating social media profiles, and sending out email newsletters. 

You can also participate in tradeshows and webinars and give presentations to local businesses and organizations. 

Get involved in the community of your target market

Get involved in the community of your target market. This will help you build relationships with potential customers and better understand their needs.

There are a few ways to get involved in the community of your target market. One way is to attend events and networking meetings where people in your target market are likely to be. This will give you the opportunity to meet people face-to-face and learn more about their needs.

Another way to get involved in the community is by writing blog posts, articles, or whitepapers about your target market. This will help you reach a larger audience and educate them about the needs of your target market. 

You can also create social media profiles for your business, which will allow you to connect with potential customers on a more personal level.

Consider contacting other companies directly, and see what information and advice they can give. Companies you would hire or cooperate with should be a useful source of valuable business insights.

Be Prepared to Pivot

The software industry is constantly changing, so you need to be prepared to pivot if necessary. This means being flexible and adaptable so you can change course when needed. 

If your platform isn’t gaining traction or you’re not making the impact you hoped for, don’t be afraid to make a change.

Pivoting can involve changing your pricing model, the features of your platform, or even your target market. 

So, as long as you stay focused on your goals and are willing to put in the work, you’ll be able to succeed in the ever-changing world of software.

Conclusion

If you follow these tips, you’ll be well on your way to launching a successful SaaS platform! Just remember to always put your customers first and focus on delivering an excellent product or service. 

With a little bit of effort, you’ll be sure to find success in the ever-changing world of software. Good luck!

READ MORE:  Node.js Development: What, Where, When & How To Use It

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